Opportunity: West End | Brisbane City Council

Eclectic and culturally diverse, West End’s laid-back vibe attracts designers, musicians and families alike to enjoy its cafés, markets, ethnic grocery stores and colourful events.

Central and accessible

Local trends

  • Relaxed eclectic vibe
  • Artists, musicians and students
  • Culturally diverse with Indigenous, Greek, Italian and Chinese communities
  • Organic, hand-made and artisanal
  • Weekend markets, community gardens
  • Innovative and alternative commercial activity


View a larger version of this map.

  1. Boundary Street– café, restaurant and shopping scene
  2. Montague Road– mix of business, industry and apartments
  3. Davies Park – home of Souths Leagues Club, rowing clubs and weekend markets
  4. Thomas Dixon Centre – heritage listed former shoe factory and home of Queensland Ballet
  5. Hardgrave Road – restaurants clustered around the shell of the 1920s Rialto Theatre

Driving opportunity

Population growth

Generating additional demand for goods and services

  • One of the fastest growing suburbs in Brisbane with population expected to grow more than 4% each year
  • More than 49% of the working age population under the age of 35

Development activity

Bringing more people to live and work in the area

  • 201 dwellings approved in the 12 months ending December 2017
  • West Village development to provide apartment buildings, Woolworths supermarket, galleries, retail and restaurants  
  • Breeze providing 110 luxury apartments over 12 levels at Ferry Road
  • Light and Co providing 229 apartments with street-level retail fronting Montague Road

Infrastructure projects

New roads, transit, school, hospitals and other major infrastructure projects create significant opportunities for business

Talented people

Access to a skilled workforce

  • 45% with bachelor degree level of education (compared to 32% for Brisbane Local Government Area)


Who has already seen the opportunity?

  • Ballistic Beer Co. chose Montague Road for its second Brisbane outlet (2018)
  • Montague Hotel transformed an old office block at the corner of Montague and Kurilpa Streets to open a 400-capacity pub venue (2017)
  • La Marcella Gelateria opened in the Light & Co apartment building in Montague Road (2017)
  • Original Dave’s Low and Slow BBQ opened at Hardgrave Road (2017)
  • hospitality equipment funding company, Silver Chef, relocated its head office to purpose designed facilities in Park Tower, Pidgeon Close
  • Cutting Edge Film and Television Post Production Studio work in purpose designed facilities at Victoria Street

Planning frameworks

More information

Other Inner City investment areas

View other great investment areas in the Inner City including Brisbane CBDDutton Park and FairfieldFortitude ValleyHighgate HillKangaroo PointKelvin Grove and HerstonNew FarmNewstead and Bowen HillsPaddington and MiltonRed HillSouth BrisbaneSpring HillWest End and Woolloongabba.