HR Junction | Brisbane City Council

HR Junction

“You’ve got to have a growth mindset,” says Belinda Brosnan, reflecting on the success of her Newstead-based business, HR Junction.

While the award-winning Managing Director’s business remains a small one, the number of people in business to have felt the benefit of her advice and expertise already totals more than 1000 since she set out in 2012.

Offering leadership and strategic consultancy to companies looking to improve their engagement, performance and inclusion culture, HR Junction is the result of expertise collected over two decades, two continents and a multitude of different workplace cultures.

“I had worked in the corporate sector in property development and media for 20 years and across more than 60 brands in Australia and the UK, so I’d seen what people could achieve if they were developed and nurtured to their full potential,” she says.

“What I do now helps companies to appreciate the importance of mindset and how it can drive their productivity and profitability, whatever their business model is.”

What is your greatest business learning?

Don’t worry about what other people think your business should be. Times are changing and there’s room for all sorts of business models now so don’t worry if you feel you don’t fit a mould.

What is your greatest business success?

Being able to launch the business in 12 months and make double the profit I thought I’d make in the first year. Winning the 2015 Queensland Telstra Women’s Business Award for an Australian start-up was also a great achievement.

What three things should someone consider before starting a business?

  1. Know your risk profile. If you’re going out on your own you have to be ok with a degree of risk or discomfort which can feel a bit overwhelming. It takes a certain resilience to be ok with this so know how you react to risk personally and plan accordingly.
  2. Have a good support network. It’s always useful to have some wise mentors from a variety of different backgrounds to whom you can turn for advice.
  3. Capital. It sounds obvious but make sure you’ve saved enough money to support yourself at the start, say for around six months.

Is there anything you would have done differently?

I think it’s important not to dwell on what could have been, and to always be looking forward. Progress matters more than perfection.

What have you found to be the most effective way to promote your business?

Your networks are absolutely crucial for promoting your business. Have a consistent presence on social media so you stay in people’s minds.

How do you stay up-to-date with the latest business information?

I’m a voracious reader. I try to read a book every week and also subscribe to the Harvard Business Review. I listen to audio books while I’m out running as well.

I’m also part of a Thought Leaders Business School of people who run their own businesses. If you’re generous with your advice and experience you’ll find other people will be as well. It has to serve a purpose though – don’t just network for the sake of it.

Where have you sought business advice?

I have a financial advisor but one of my biggest sources of advice is my family. My parents have run several businesses from real estate and motels to service stations and car dealerships. My Dad is a serial entrepreneur!

What financial factors should be considered when wanting to grow a business?

Be on top of your cash flow and make sure your growth is sustainable. Be very clear on how you charge and your value.

It’s also important to know what technology can help you to grow your business. I use Harvest (online time tracking system) to help me manage my client time and investments.

How do you manage risk?

Again, knowing your cash flow is really important. Obviously you need to have the relevant insurance in place but if you’re forecasting ahead you should be ok. Always have a ‘Plan B’ so you know what your contingency is if things don’t go the way you expect them to.

What value do you place in business plans and why?

Business plans are important but don’t get caught up in the document itself. Have a plan for 12 months and be willing to be flexible as things change. My experience is that a lot happens in a quarter for a start-up business.

03 March 2017