Street Science discovers a new formula for success
When we reflect on this time, I want to know we used it wisely for growth and innovation.”
Kim Liddell acted quickly to adapt her business to the challenges of isolation, by taking her award-winning science program out of the classroom and into the homes of budding scientists across Australia, and the world.
In doing so, she discovered new ways of working and what she hopes is a formula for success.
Tell us about your business
We are a small business that has been delivering curriculum-based, award-winning science education programs in schools for eight years. We also do parties, corporate and community events.
What is the biggest challenge in running your business, especially since coronavirus?
All our bookings for April, May and June were cancelled, so we had to change all of our products to online and launch new digital initiatives.
We now run virtual ‘incursions’, an online shop, small STEAM squad lessons and have launched a science subscription service.
How have you adapted to meet changing demand?
We instantly launched free online science lessons and the uptake was massive. We were getting over 2500 people per day from six different countries logging in with us! The community support was incredible as we gave parents, teachers and students exactly what they needed in time of turmoil.
What innovation are you most proud of?
Our virtual ‘incursions’. We can reach so many more schools and communities and don’t have the limitations associated with travel like we did before.
What’s your business focus for recovery?
I want to ensure that we have the capacity to continue our digital programs alongside our face-to-face ones. When we reflect on this time, I want to know we used it wisely for growth and innovation.
Is there anything you would have done differently?
I would have hired people sooner and outsourced faster.
What’s your advice to other Brisbane businesses who may be struggling?
Look after your mental health, reach out to your community and collaborate. You will have much better outcomes if you work with people rather than going it alone.