BEGIN:VCALENDAR
PRODID:-//Brisbane City Council//NONSGML Events//EN
VERSION:2.0
CALSCALE:GREGORIAN
X-WR-TIMEZONE:Australia/Brisbane
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART:20260720T230000Z
DTEND:20260721T020000Z
DTSTAMP:20260529T120446Z
UID:204120324
LOCATION:Indooroopilly Library, Indooroopilly Shopping Centre, Level 4 (next to Event Cinemas), 322 Moggill Road, Indooroopilly
SUMMARY:Digital Marketing for Small Business: Leads, Traffic & Sales
CATEGORIES:Business, Free
SEQUENCE:0
STATUS:CONFIRMED
DESCRIPTION:<p dir="ltr">Spending on ads but not seeing results? It might not be your budget—it’s your strategy.</p><p dir="ltr"><b><strong>Registration and networking: </strong></b>9–9.30am<b><strong>Workshop: </strong></b>9.30-12 noon</p><p dir="ltr">This practical, jargon-free workshop will help small business owners make smarter digital marketing decisions. You’ll learn how to choose the right channels (including Meta), understand what your numbers are telling you, and make clear, confident changes that improve performance. Whether you're just starting out or already advertising online, you'll walk away knowing what works—and what to fix.</p><p dir="ltr">In this interactive session, you will:</p><ul><li value="1" dir="ltr">Understand the fundamentals of digital marketing and paid advertising</li><li value="2" dir="ltr">Learn how to read and interpret key ad metrics like reach, CTR, conversion rate and ROI</li><li value="3" dir="ltr">Identify what’s working (and what’s not) in your current marketing.</li></ul><p dir="ltr">You’ll leave with clear next steps, practical tools, and the confidence to make data-driven changes that improve your marketing results.</p><p dir="ltr">This workshop is perfect for small business owners and operators. Reserve your spot today and start turning insights into results!</p><p dir="ltr">Brisbane City Council funds free business workshops delivered by expert providers because we’re committed to helping Brisbane businesses grow and succeed. Registrants must work in a business located in the Brisbane local government area. Unsure your local Council? Find out on the <a href="https://www.ecq.qld.gov.au/electoral-boundaries/local-government-area-boundaries" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.ecq.qld.gov.au/electoral-boundaries/local-government-area-boundaries" dir="ltr">Queensland Electoral Committee website</a>.</p><p dir="ltr">This event will be delivered by <a href="https://jrdigital.com.au/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://jrdigital.com.au/" dir="ltr">JR Digital</a>. Look out for further events in the <a href="https://www.brisbane.qld.gov.au/business-in-brisbane/business-events-and-support/business-events-calendar" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.brisbane.qld.gov.au/business-in-brisbane/business-events-and-support/business-events-calendar" dir="ltr">business series</a>.</p>
X-ALT-DESC;FMTTYPE=text/html:<p dir="ltr">Spending on ads but not seeing results? It might not be your budget—it’s your strategy.</p><p dir="ltr"><b><strong>Registration and networking: </strong></b>9–9.30am<br/><b><strong>Workshop: </strong></b>9.30-12 noon</p><p dir="ltr">This practical, jargon-free workshop will help small business owners make smarter digital marketing decisions. You’ll learn how to choose the right channels (including Meta), understand what your numbers are telling you, and make clear, confident changes that improve performance. Whether you're just starting out or already advertising online, you'll walk away knowing what works—and what to fix.</p><p dir="ltr">In this interactive session, you will:</p><ul><li value="1" dir="ltr">Understand the fundamentals of digital marketing and paid advertising</li><li value="2" dir="ltr">Learn how to read and interpret key ad metrics like reach, CTR, conversion rate and ROI</li><li value="3" dir="ltr">Identify what’s working (and what’s not) in your current marketing.</li></ul><p dir="ltr">You’ll leave with clear next steps, practical tools, and the confidence to make data-driven changes that improve your marketing results.</p><p dir="ltr">This workshop is perfect for small business owners and operators. Reserve your spot today and start turning insights into results!</p><p dir="ltr">Brisbane City Council funds free business workshops delivered by expert providers because we’re committed to helping Brisbane businesses grow and succeed. Registrants must work in a business located in the Brisbane local government area. Unsure your local Council? Find out on the <a href="https://www.ecq.qld.gov.au/electoral-boundaries/local-government-area-boundaries" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.ecq.qld.gov.au/electoral-boundaries/local-government-area-boundaries" dir="ltr">Queensland Electoral Committee website</a>.</p><p dir="ltr">This event will be delivered by <a href="https://jrdigital.com.au/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://jrdigital.com.au/" dir="ltr">JR Digital</a>. Look out for further events in the <a href="https://www.brisbane.qld.gov.au/business-in-brisbane/business-events-and-support/business-events-calendar" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.brisbane.qld.gov.au/business-in-brisbane/business-events-and-support/business-events-calendar" dir="ltr">business series</a>.</p>
TRANSP:TRANSPARENT
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