Advertising signs glossary

Advertisement: an advertisement or sign that is visible from a road or other public place and includes a structure that forms part of the advertisement or sign, or to which it is attached, or on which it is exhibited.

Advertising package: all advertisements proposed to be exhibited on, or in relation to, a large development.

City Malls precinct: the pedestrian malls known as Queen Street Mall, Valley Mall (Brunswick Street) and Chinatown Mall.

First party advertising: the advertising of any product or service which is produced or performed at the premises on which the advertisement is located.

Large development: a development where the impact of advertising is intensified because of the scale of individual signs or the exhibition of multiple types of sign, both on and off a site. Examples include shopping centres, motor vehicle sales yards and new residential estates.

State controlled road: a road so designated under the Transport Infrastructure Act 1994.

Advertisements Interim Local Law 2020

The following definitions have been introduced under the Advertisements Interim Local Law 2020.

Building: means a fixed structure that is wholly or partly enclosed by walls or is roofed including a floating building or any part of a building, but does not include other structures such as retaining walls or vegetation.

City Frame: means the area identified as the City frame in “Figure a—City core and City frame” in the Transport, access, parking and servicing code in the City Plan.

Commercial character building overlay: means the Commercial character building overlay map in the City Plan.

Heritage place: means a local heritage place or a Queensland heritage place as defined in the Queensland Heritage Act 1992.

Pre-1911 building overlay: means the Pre-1911 building overlay map in the City Plan 2014.

Transport, access, parking and servicing code: means the Transport, access, parking and servicing code in the City Plan.

Last updated: 20 November 2020