Advertising signs glossary
Advertisement: an advertisement or sign that is visible from a road or other public place and includes a structure that forms part of the advertisement or sign, or to which it is attached, or on which it is exhibited.
Commercial Character Building: a premises indicated on the Scheme Maps in Brisbane City Plan 2014 which include buildings that usually have the following characteristics:
- constructed pre 1946
- a non-residential gross floor area of less than 250 square metres
- built to the alignment
- an awning over the footpath
- designed for commercial activities or for use as a corner or local store or a small shopping group.
First party advertising: the advertising of any product or service which is produced or performed at the premises on which the advertisement is located.
Heritage place: a place identified as of cultural heritage significance and listed in accordance with the Queensland Heritage Act 1992 or listed as a Heritage place in City Plan 2014.
Large development: a development where the impact of advertising is intensified because of the scale of individual signs or the exhibition of multiple types of sign, both on and off a site. Examples include shopping centres, motor vehicle sales yards and new residential estates.
State controlled road: a road so designated under the Transport Infrastructure Act 1994.