2. Retail Heart by Urbis | Brisbane City Council

2. Retail Heart by Urbis

Artist's concept of Edward Street with multi-level shopping centres on each side of the road. Labels read: Mezzanine levels provide visual connectivity, strong streetscape presence and brand experience with up to 3 levels of retail, glass awnings, street furniture, double height glazed retail shop fronts up to 6m high, widened footpath (7m wide), road carriageway reduced to 3 lanes, multi level retail stores with internal vertical, ground floor setback to provide additional footpath width, large retail footprint, active uses in upper floors activate streets, trees provide additional weather protection

Urbis have focused on an aspirational vision for the Retail Heart of the city. This includes a design concept for Edward Street emerging an international luxury brands precinct with public realm improvements to transform the street into a world class retail environment with generous footpaths, tree lined streets and beautiful buildings.

Their vision for the Retail Heart also includes retail and public realm strategies for Queen Street to accommodate increasing numbers of pedestrians and connect the city centre’s primary waterfront destinations – South Bank, Eagle Street Pier and riverside and (soon to be completed) Howard Smith Wharves. The vision for this area includes an implementation timescale demonstrating how this area could evolve over time.

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Retail Heart Quicklinks

Community engagement with this idea

  • views of this page - 874
  • social media views - 17,351
  • facebook likes - 119

Community feedback

  • general support for revitalisation of Edward Street to create a more pedestrian-friendly, vibrant and world-class city experience
  • support for underground retail
  • mixed reactions about benefits of focusing on high-end retail
  • design should reflect Brisbane’s unique identity and character
  • money should be allocated elsewhere (eg. road and footpath repairs)

Photos and ideas

To view comments and images from the Ideas Fiesta, visit the City Centre Master Plan social hub.

17 July 2014