Brisbane is a great place to live, work and relax – it’s a safe, vibrant, green and prosperous city, valued for its friendly and optimistic character and enjoyable lifestyle. The 2016 Census reported in Australia, more than 300 languages are spoken at home, across more than 300 different ancestries – in Brisbane, languages other than English are spoken in 24% of households.
Council’s Culturally and Linguistically Diverse (CaLD) team has harnessed the reach and engagement of digital and face-to-face communication, to maximise inclusivity across Brisbane’s culturally diverse population.
Attracting more than 137,000 combined page views across the 2017-18 financial year, Council’s corporate website also has information in five different languages (other than English) including Simplified Chinese, Traditional Chinese, Vietnamese, Arabic and Korean. This ensures important and accurate information can be readily accessed.
Council’s dedicated Weibo account and translated Facebook posts catering for Korean and Chinese communities are also regularly used, receiving more than 604,000 impressions in the 2017-18 financial year and helping Brisbane remain an accessible, connected city.