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5 essential steps for creating engaging video content

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Create compelling business videos that tell a story and drive brand engagement.

In today's digital world, online videos are a powerful tool for businesses to connect with their audience. To make your videos stand out and resonate with viewers, it's crucial to follow a strategic process.

Here are 5 key steps to help you create compelling videos that tell a story and drive brand engagement.

Step 1: Planning

The foundation of any successful video project is a solid plan.

Take the time to define your goal, key message, target audience, required format and brand voice. Clarifying what you want to achieve with your video — whether it's building brand awareness, educating your audience, entertaining or inspiring action — sets you up for success from the start.

information outline

Are you planning to film in a public space or a Council-managed venue? Before production begins, check if you need a filming in Brisbane permit.

Step 2: Storyboarding and shot lists

Once you have a clear direction, it's time to map out your video content.

Create a storyboard with simple sketches outlining key scenes, actions, dialogue and props. Storyboarding helps you visualise the sequence and flow of the video before production.

A shot list ensures you capture all necessary footage, saving time during production and simplifying the editing process.

Step 3: Setting the tone

Music, lighting and creative techniques play a vital role in setting the tone of your video.

Choose royalty-free music that complements your brand voice and message.

Pay attention to lighting to enhance visual appeal and consider using a variety of shots and camera movements for dynamic storytelling.

For best results, try to evoke emotions in your audience, and always include a clear call to action to guide viewers on the next steps.

Free resources and technology sessions

If you’re aged under 25, you can access free equipment and a media studio that can be used for video editing at our free youth hub, Visible Ink.

Council’s libraries hold free one-on-one tech help sessions throughout the year for anyone needing tech assistance and keen to develop digital skills.  Search ‘tech help’ on our website to find a session at a library near you.

Step 4: Editing

Bringing all elements together in the editing phase is where your video truly comes to life.

Keep your video concise and engaging, ensuring smooth transitions and consistent audio levels.

Add captions and titles for accessibility and maintain brand consistency with fonts and colours. Explore free editing programs to polish your video before sharing it with the world.

Woman using video editing software on a double-screen computer set-up in an office environment.

Step 5: Sharing and promotion

Once your video is ready, it's time to share it with your audience.

Utilise social media platforms, email newsletters, and your website to promote your video and reach a wider audience. Engage with viewers, gather feedback, and continue refining your video creation process for future projects.

Council hosts many business events, which can help you network, develop your skills and learn from the experts.

Ready, set, go!

By following these steps and dedicating time to each phase of video production, you can create compelling online videos that resonate with your audience and achieve your business goals.

 Enjoy the creative process and showcase your brand or service with confidence!