Looking to launch your label or test the market for your unique range of creative, artisan products?
A market stall is a great way to showcase products and get feedback from customers. It can also be the first step towards opening a bricks-and-mortar shop.
Before you take the plunge, check out BrisStyle event manager, Eleanor Miller’s top tips on how to have a successful market experience.
1. Research the type of market you would like to attend
Not all markets suit every product or brand. Do your research and attend different markets as a shopper before applying for a space.
2. Think about what you are selling
Make sure you have a wide range of items. Often people like to grab something small, so think about whether you can make a tester version or use offcuts for a small piece. Offering different sizes and price points is a great way to guarantee a sale.
3. Practise your set-up at home
Measure out the exact stall space you’re allowed and set up how you’d like your display to look on market day. Take photos once you’re happy with it. This saves you time setting up on the day, but you can check everything fits into your allocated space
Keep in mind not all customers will feel comfortable asking you for a price or picking up an item to turn it over to find a price. Price your products clearly in a way that suits your brand.
You want your market customers to easily identify your stall and then find you on the internet. Your signage needs to be an extension of your branding and be cohesive across all platforms.
Remember, your branding is an extension of your product. Think about your signage, packaging and how you want people to receive your goods. Have a colour theme and view your stall as a pop-up shop front.
7. Prepare your payment options
Many customers don’t carry cash these days. A Square Reader is an easy and affordable way to take card payments. Don’t forget to pack a mobile charger for your device - if you make a lot of sales, the battery may not last a whole day of trading.
You could also create a PayID, which is a free, instant and secure way to transfer payments between bank accounts. It’s also easier to remember than a BSB and account number.
8. Offer a market special
Provide an incentive to your customers to attend the market you’re trading at by having a special offer or limited range only available in person. Markets are great for brands that sell things such as clothing, which customers prefer to try on before buying.
9. Promote the event
Let your customers know where you’re trading by using the supplied marketing collateral from the market organiser. Also, make sure you have a newsletter sign-up sheet on the day to stay in contact with potential customers.
10. Take care of yourself
Market days are long and tiring. Make sure you get plenty of rest the night before, pack plenty of water and snacks. Try to bring a friend or helper to give you a break or lend a hand during busy times.
11. Keep an open mind
The goal of a market isn’t just to sell your work but to also capture a new client base. See how people interact with your products and network with other makers. Enjoy the day and don’t stress if the sales aren’t the best. Rome wasn’t built in a day!