Cork & Chroma paints a new future
Take care of yourself. If there’s one thing I’ve learned, it’s that our businesses are very much an extension of ourselves.
Owners of Cork & Chroma, Hillary and BJ Wall, are in the business of creativity. They took their popular paint and sip classes online when coronavirus closed their Brisbane studio, and it’s paid off, with the classes now a regular offering.
Tell us about your business
Cork & Chroma is a painting studio where guests can learn how to paint, step by step, in a social and supportive atmosphere. We opened our flagship studio in Brisbane in November 2013 and now have five studio locations between Brisbane, Sydney and Melbourne.
Have you noticed a change in what your customers want since coronavirus?
When restrictions were put in place due to coronavirus, we had to close all our studio doors. Within about a week we were able to pivot our business to an entirely online model. Our guests are loving the online sessions. We have since reopened all our studios with limited seating and will continue to run online sessions.
Have you increased your business’ digital presence due to coronavirus?
Yes. We have increased our Facebook advertising spend to promote our business pivot and then studio re-openings. As well as sending more EDMs, we joined TikTok and started a podcast, and have been actively collaborating with other businesses and organisations.
What’s one skill you would love to learn to help grow your business?
I’d like to learn more about how to increase our digital presence. I think we’ve done a good job so far, but I feel I’m reaching the limits of my know-how and would love to know more.
What’s your advice to other Brisbane businesses who may be struggling?
Look after your body, your mind, your soul. Take a few minutes each day to focus on filling your own cup, so you can go back to serving your community and being a good leader for your employees.