It’s all in the details for Taro’s Ramen
There have been some hiccups along the way, but in hindsight they have also been beneficial as experience, so I wouldn't change a thing.”
Adapting his business during coronavirus has been a learning curve for Taro Akimoto, and one that he hasn’t shied away from.
Brisbane institution, Taro’s Ramen, has faced the challenges head-on and continues to evolve to meet the ever-changing environment.
Tell us about your business
We are a simple business that specialises in Japanese ramen soup. We have been operating for 10 years and now have restaurants in Brisbane, South Brisbane, Stones Corner and Ascot. I like to say I created the category of ‘boutique ramen’ in Brisbane.
What are the biggest challenges in running your business, especially since coronavirus?
Some of the hardest parts have been the loss of sales volume and coping with regulatory changes.
How have you adapted to meet demand?
When restrictions were at their peak between March and April and people were staying at home we started offering ‘do it yourself’ ramen kits, which have been a hit. Customers can order our signature soups, noodles and toppings online and prepare them easily at home. We’ve also held three online competitions encouraging customers to post beautiful pictures of their DIY ramen kit creations using #betterthantaro. Winners received a free ramen pack.
What is your business focus for recovery?
We have had many overseas workers resign and leave Australia since the start of coronavirus. While we are understaffed now, the restrictions are easing and so our priority is to hire and educate new staff.
Is there anything you would have done differently?
I am happy with the progress we have made so far. There have been some hiccups along the way, but in hindsight they have also been beneficial as experience, so I wouldn't change a thing.
How do you stay up to date with the latest business information?
Social media and walking around are my two main sources of information. I like to stroll the city or local suburbs every once in a while to check out what is going on.