Hear from some of The QUBE Effect's alumni about the benefits of the program and how it's helped to further their careers in the music industry.
The QUBE Effect
Brisbane's freshest bands will take part in a transformative experience with The QUBE Effect 2021.
From January, Brisbane City Council will work with a talented group of 24 new acts to provide promotional opportunities and professional development workshops. Participants will also network with, and be mentored by, some of Brisbane’s highly influential music industry experts. Participants will create their very own unique music video that will set them up for success now and into the future and will perform live as part of Brisbane Youth Week in April 2021.
The QUBE Effect alumni have gone onto play at festivals such as Brisbane Festival’s Street Serenades this year, Splendour in the Grass and many more.
QUBE Effect 2021 finalists
Check out The QUBE Effect 2021 finalists below:
Awards and Prizes
The 2021 awards include:
Innovation AwardAwarded to the song that shows the most originality, creativity and interesting composition.
Best Overall Performance AwardAwarded to the group or individual entered that displays the most potential, capacity and commitment to develop their practice.
Lord Mayor’s Live Event AwardAwarded to the group or individual entered that displays originality, creativity and potential to further develop their on-stage presence.
People’s Choice AwardAwarded to the song that receives the most public votes.
Tyler McLoughlin – Director of The Sound Pound
Tyler McLoughlin – Director of The Sound Pound
On her return from London as a music license broker with Ricall, Tyler McLoughlan founded The Sound Pound in 2011. The Brisbane business specialises in music supervision and clearances, composition and sync representation for independent music across advertising, film and television.
Tyler is a passionate copyright & sync educator for both music creators and music users. Her most recent projects include music supervision for Lunatics (Netflix), Robbie Hood, Bananas (SBS), Content (ABC), Locusts (feature film) and advertising campaigns for Suncorp, Greyhound and Queensland Government. As a manager, Tyler looks after the international career of tropical roots artist Bobby Alu.
Chris is a self-taught guitarist with a unique playing style and sound. Spending childhood with his family in the Torres Strait Islands, he now resides in Brisbane and travels nationally and internationally with his music, as a proud ambassador for his culture and country. His distinctive guitar-tap style and vibrant personality see him in high-demand with gigs across Australia and the United States of America as well as ongoing media appearances and documentary features.
In 2016, national TV audiences watched Chris make his way through to the grand final of Australia’s Got Talent. Later, 2018 saw him on TV weekly as a judge on All Together Now. That same year, also saw an inspired performance and Acknowledgment of Country and People at the Invictus Games Closing Ceremony, collaborating with Colin Hay, Aloe Blacc and many more talented musicians. Prior to these successes, 2015 was a busy year with the release of his debut EP Ngaw Laag ‘My Home’ (available via iTunes and ImpossibleOdds Records), and Chris had the honour of receiving the National NAIDOC Youth of the Year Award.
Having played some of Australia’s largest festivals, he often surprises crowds with sensational on-stage collaborations. He also proudly represented at G’day LA, G’day USA and in Hawaii. Chris returns home to the islands whenever he can.
Kayla Truth is the moniker of self-proclaimed ‘First Lady of BNE’, K. Tyson. She is a Meerooni woman of the Gurang nation. She is considered ‘an OG and a respected pillar of the Australian hip-hop scene,’ by AcclaimMag.com and according to OysterMag.com, ‘She's standing up on her own two, and she's doing what she wants. She's following her heart. I can't praise her enough. Oh. Diva. Me.’
Over the years, she has performed in Poetic Murriz and Impossible Odds. Her time as a solo artist, has also seen her supporting and hosting International artists including TLC, Kid Ink, Nelly, Naughty By Nature, B.O.B, Lupe Fiasco, Ciara, J.Holiday and Lady Leshurr. Her most recent performance was at the Australian Women in Music Awards. Kaylah Truth has worked extensively in remote, rural and urban Indigenous communities, teaching song writing for Hip Hop. She is currently part of the First Nations Programming team at the Queensland Performing Arts Centre.
Queenie is a highly regarded and sought-after creative producer, arts worker, cultural development practitioner and event manager. She has a career in the arts and creative industry spanning 15 years of experience working with creatives, young people, emerging artists, arts workers and producers through cultural and contemporary music, dance and performance projects and works.
Queenie has worked for various arts organisations, festivals and projects; local, regional, rural and overseas. She was a recipient of YAMP 2005 working with established jazz musician Barbara Fordham. She has worked as a producer on various arts projects and festivals including Brisbane Festival, Pacific Tides Festival, Stylin’ Up Festival. She is also the Creative Head of Arts for District Studios. Currently Queenie is lead producing on The QUBE Effect 2020 / 2021.