Sponsorship guidelines

Do you have a great idea or event proposal that would benefit our city? Brisbane City Council provides financial or in-kind sponsorship for initiatives that will deliver tangible and measurable benefits to Council and the community, and help make Brisbane a great place to live, work and do business.

Coronavirus update

Brisbane City Council’s sponsorship program is still open and we welcome sponsorship applications that will safely bring projects to the community.

Council is unable to accept applications that do not comply with current Queensland Government coronavirus restrictions. Please check before applying and ensure your proposed event/activity will meet all requirements, such as a Queensland Government COVID Safe Event Checklist or approved COVID Safe Event Plan.


Types of projects Council sponsors

Council sponsors a wide variety of events, initiatives and projects. Priority is given to activities that help achieve the Brisbane Vision.

Council provides sponsorships that will:

  • support agencies or groups that help to address issues affecting the community
  • build relationships with organisations that will help to achieve the Brisbane Vision
  • promote Brisbane as a vibrant, progressive city both regionally and internationally
  • attract new events to Brisbane
  • provide economic benefit to the city
  • demonstrate commitment to keeping Brisbane clean, green and sustainable by not using helium balloons, single-use straws and single-use drink bottles
  • provide opportunities for employee involvement.

Types of projects Council won't sponsor

Council will consider all proposals but avoid those that:

  • support or oppose political or religious organisations (not including charities run by religious groups)
  • conflict with legislation
  • exclude or offend minority community groups
  • could present a hazard to the community or environment
  • promote gambling, smoking, consumption of other addictive substances
  • may misrepresent Council's sponsorship motives
  • are held outside of the city boundaries or where the majority of the audience is external to the city
  • support or are held by trade unions.

Sporting sponsorships

Council doesn't sponsor individual athletes or representative teams for sporting championships. Consideration will be given to sporting organisations that are holding state, national or international events in Brisbane.

How to apply

Council must receive your application at least three months before your event or proposed sponsorship commencement date.

Council works according to an annual budgeting and planning cycle. Please send your application as far ahead of your event or project as possible.

Download and complete your Request for Sponsorship from Council application (Word - 171kb).

After completing the sponsorship application, please email it to Council's Sponsorship team at corporate.marketing@brisbane.qld.gov.au. Note: the maximum total of all attachments must not exceed 50Mb per email.

Application assessment

Council will evaluate the sponsorship application against an objective set of criteria developed to help determine whether the proposal fits with the Brisbane Vision, current priorities and financial allocations.

Sponsorships are limited. Council receives a large number of applications which meet our guidelines and is not able to sponsor them all. Your sponsorship request may be declined, or Council may offer a lesser amount than requested.

Sponsorship proposals take time to consider. Thorough sponsorship assessment ensures sponsorships are planned for the benefit of both the sponsored organisation and the wider community.

Next stage

Once Council has decided to offer sponsorship, it will enter into a contract (or letter of agreement) with the applicant. This will outline the benefits agreed to, payment terms, performance required and evaluation methods.

After the project or event is completed, Council will evaluate the effectiveness of the agreement to meet its objectives to help with future sponsorship considerations.

Where Council is unable to provide sponsorship, applicants will be notified by email.

For more information contact Council.

Last updated: 22 July 2020