Clicks to customers - Improving your digital conversion rate

Clicks to customers - Getting more from what you’re already doing to improve your digital conversion rate.

Getting visitors to your website is only part of the picture. What happens next determines whether that interest becomes an enquiry, booking or sale.

This practical workshop helps small-business owners get more from the marketing they’re already doing. Rather than simply chasing more clicks or increasing advertising spend, you’ll explore how to make it easier for interested people to understand your offer, trust your business and take the next step.

You’ll learn how to:

• Identify where potential customers drop out of your website, enquiry or booking process.
• Improve your messaging, landing pages and calls to action.
• Strengthen enquiry handling and follow-up so fewer opportunities slip through the cracks.
• Measure meaningful conversions and prioritise improvements worth testing.

You’ll leave with practical steps to turn more existing interest into customers, without needing advanced technical skills or a complete website rebuild.

Additional Information:

Suitable for small-business owners who already have a website or digital presence. No coding or advanced marketing knowledge is required. Participants may find it helpful to bring their website address and an example of their current enquiry or booking process.

Bookings

Bookings required via Humanitix.

Venue address

Suburban Business Hub, 16 Aspinall Street, Nundah