LinkedIn: Getting Started

With over 950 million members, LinkedIn is the largest professional network in the world. This workshop serves as an introduction to harnessing LinkedIn’s potential for your business. Discover how to optimise your profile, utilise networking opportunities, increase brand visibility, foster business relationships and partnerships, and craft impactful content to drive leads.

This workshop will cover:

• Understanding LinkedIn’s purpose and functionalities as a professional platform;
• Understanding the benefits of using LinkedIn as a marketing tool;
• How to create and edit your LinkedIn profile;
• Be inspired to tell share worthy stories and join the LinkedIn conversation; and
• Navigating the intricacies of LinkedIn, including:
• The anatomy of a LinkedIn post;
• Searching and making connections; and
• Commenting and networking.

By the end of this workshop, you will have a comprehensive understanding of LinkedIn’s functionalities, enabling you to optimise your profile, expand your network, and leverage the platform for effective marketing. You will also gain practical skills in crafting engaging content and fostering valuable connections to drive business growth.

Presenter: Corrie Dark

Duration: 2 hours

Corrie has over 20 years' experience in digital and technology, developing strategies for globally-recognised brands. Her knowledge extends from topline customer targeting, marketing, social media and online sales. Her focus is on finding the most effective strategies for businesses to ensure time is spent wisely in the most channels. Corrie runs an AI Strategy and Education business and is a judge for this year’s APAC Women in AI awards.

This workshop is presented by the Digital Solutions Program in partnership with Brisbane City Council.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.

Bookings

Register online to book your place.

Venue address

Suburban Business Hub, 16 Aspinall Street, Nundah