Marketing Strategy: A Simple Framework for Small Businesses (Beginner) - Nundah

If your marketing feels more like guesswork than a plan, you're not alone. Many small business owners jump straight into tactics - posting on social media, sending the odd email - without a clear strategy tying it all together. A simple, well-structured plan changes that, helping you focus your time, avoid wasted effort, and see real results.

This hands-on workshop helps small and solo business owners build a clear, practical marketing plan they can actually use—no jargon, no overcomplication. You'll walk through how to define your audience, set meaningful goals, and pick the tactics that make sense for your business.

This workshop will cover:

• strategy vs. tactics – why a plan matters more than any single tool
• knowing your audience – who you're speaking to and why it changes everything
• setting goals that mean something – clear, measurable targets
• picking your channels – where to spend your time and budget wisely
• building a content rhythm – staying consistent without burning out
• tracking and adjusting – keeping your strategy working over time.

By the end of this workshop, you'll walk away with:

• a one-page marketing strategy ready to put into action
• a clear sense of where to focus your marketing energy
• simple tools to stay consistent and track what's working.

Bookings

Register via the Humanitix website.

Venue address

Suburban Business Hub, 16 Aspinall Street, Nundah