Optimising and maximising your digital marketing

You’re investing time and money in digital marketing but do you know what’s working and where to focus next? This practical workshop helps small-business owners assess their current marketing and make better decisions about their budget, time and effort. Whether you use Google, social media, email or paid advertising, you’ll learn how to connect marketing activity with business results, rather than relying on likes, clicks or guesswork.

You’ll learn how to:

• review your marketing channels against your business goals and target customers.
• understand useful measures such as enquiries, cost per lead, bookings and sales.
• build a simple marketing scorecard and recognise gaps in your tracking.
• decide what to continue, improve, test or stop, and prioritise your available resources.

You’ll leave with a clearer approach to measuring performance and identifying realistic improvements without feeling you need to do more on every platform.

Additional information:

Suitable for small-business owners already undertaking some digital marketing who want to assess its effectiveness. No advanced analytics knowledge is required. Participants may find it helpful to bring a summary of their marketing activities and any available spending, enquiry or sales figures.

Bookings

Bookings required via Humanitix.

Venue address

Suburban Business Hub, 16 Aspinall Street, Nundah