Communication and marketing - event sustainability guidelines


Adopting sustainability principles when planning an event and highlighting these in event promotion could attract a broader audience.

The event industry in Brisbane has embraced the need to stage sustainable events, which in turn grows the market for sustainable products and services.

Discussing your event's sustainability goals with your suppliers engages them not only in positive outcomes for your event, but for their future business and creates a legacy of protecting the Brisbane environment.

When communicating with suppliers, follow the sustainability principles: avoid, reduce, reuse and recycle and consider the full life cycle of materials. Read more on waste and resource recovery for events

Table outlining communication method and corresponding guidelines.
Communication  Guidelines
Communication with suppliers, staff, volunteers and venue managers 

Share your sustainability goals with stakeholders, making them clear and achievable. Provide guidelines for stakeholders to follow which includes waste management information and advice about preferred materials and catering options. 


Consider using communication channels that reduce your environmental impact such as email, social media, radio and television. Where paper is required, use it sparingly and choose recycled stock and recycle any leftover materials. 

Promote your event with community groups that align with your sustainable choices, such as cycling groups and habitat and catchment groups.

Communicate the sustainability actions you want event attendees to adopt, such as active travel, public transport, car share and bring-your-own coffee keep cup, water bottle, reusable straw, hat and reusable carry bag.

Site signage

Consider using pre-loved materials such as wooden signs or hire options such as large screens or variable message signs.

Minimise the use of materials by succinctly wording signs and consider placement to reduce the size and quantity required.

Where materials cannot be avoided, opt for reusable and recyclable materials, and where possible, design signage with event-specific information so it can be over-printed for future events.

Include information on site signage such as the location of water stations, waste stations and public transport stops. On waste station signs, use images or examples of what items go in each bin.

Corflute and vinyl

Standard corflute cannot be recycled in comingled recycling, but can be recycled via specialist services. If corflute has been re-skinned, it cannot be recycled through any method due to the adhesives used. Lightweight and durable recyclable options are increasingly becoming available, ask your supplier for the best options for the environment.

Vinyl is often used for its durability and can often be reused or repurposed, however it cannot be recycled.

More information

Learn about the following event sustainability guidelines topics:

Last updated: 10 May 2019