Beyond the logo: Increasing business value with a strategic brand approach

Beyond the logo: Increasing business value with a strategic brand approach

Date & time
Wed 28 Aug 2024
9:00am to 11:30am
Add to Calendar 2024-08-28 09:00 2024-08-28 11:30 Australia/Brisbane Beyond the logo: Increasing business value with a strategic brand approach <strong>Registration and networking:</strong> 9&ndash;9.30am <strong>Workshop:</strong> 9.30-11.30am If a brand is more than a logo, what is it exactly and how can it drive value in your business? Get ready to unravel common misconceptions about branding, explore the tangible impacts of implementing a strategic brand strategy and gain practical insights for elevating your business and personal brand value. By joining this workshop, you&rsquo;ll walk away with an understanding of:<ul> <li>what a &#39;brand strategy&#39; is</li> <li>the tangible and intangible benefits of getting brand strategy right</li> <li>the practical next steps to take as a business owner</li> <li>the frameworks used by big global brands as demonstrated through real-world examples.</li></ul>You will have a clearer idea of how to leverage your brand throughout your business and will come away inspired to transform your approach to propel your brand forward! Brisbane City Council, with <a href="https://brandledbusiness.com/" target="_blank">Brand-Led Business</a>,&nbsp;is delivering this free workshop to support local businesses to grow and thrive. Look out for further events in the <a href="https://www.brisbane.qld.gov.au/business-in-brisbane/business-events-and-support/business-events-calendar" target="_blank">business series</a>. Suburban Business Hub, 16 Aspinall Street, Nundah
Similar events
Age

Suitable for all ages

Cost

Free

Registration and networking: 9–9.30am
Workshop: 9.30-11.30am

If a brand is more than a logo, what is it exactly and how can it drive value in your business?

Get ready to unravel common misconceptions about branding, explore the tangible impacts of implementing a strategic brand strategy and gain practical insights for elevating your business and personal brand value.

By joining this workshop, you’ll walk away with an understanding of:

  • what a 'brand strategy' is
  • the tangible and intangible benefits of getting brand strategy right
  • the practical next steps to take as a business owner
  • the frameworks used by big global brands as demonstrated through real-world examples.

You will have a clearer idea of how to leverage your brand throughout your business and will come away inspired to transform your approach to propel your brand forward!

Brisbane City Council, with Brand-Led Business, is delivering this free workshop to support local businesses to grow and thrive.

Look out for further events in the business series.

Bookings

Bookings are required. Please register via Eventbrite

Venue

Suburban Business Hub, 16 Aspinall Street, Nundah

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