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Better Access, More Customers guide

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Enhance your business customer service with this guide. Download and read the guide.

Brisbane City Council is dedicated to supporting access and inclusion. This ensures everyone feels they belong, regardless of age, ability, or background. Our Better Access, More Customers guide offers a starting point for businesses to enhance access and connect with more people.

In Australia, an estimated 5 million seniors and people with disability have a disposable income over $40 billion. Many cannot access products and services due to poor design.

Brisbane businesses offering accessible products and services support social inclusion. They can grow audiences by 4 times and increase revenue.

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Note

Becoming a more inclusive, accessible and welcoming business is a journey, not a race.

The guide

Our Better Access, More Customers guide helps businesses consider ways to eliminate physical and social barriers for all customers. It includes achievable, free or low-cost ways to help customers find your business and access your offerings. Customers can ask for assistance and feel included.

The guide includes simple steps, top tips and a checklist to enhance customer service areas such as how to:

  • create a barrier-free environment
  • adapt your customer experience
  • update your digital presence
  • train and support staff
  • foster great people interactions
  • create an inclusive workforce.

Download the guide:

More information and resources

Explore these free online options for Disability Awareness training for you and your staff:

Connect with others

Stay up to date with the latest business news by subscribing to our monthly Business in Brisbane e-newsletter. Connect with like-minded people via our Business in Brisbane Facebook group.