Better Access, More Customers guide
Enhance your business customer service with this guide. Download and read the guide.
Brisbane City Council is dedicated to supporting access and inclusion. This ensures everyone feels they belong, regardless of age, ability, or background. Our Better Access, More Customers guide offers a starting point for businesses to enhance access and connect with more people.
In Australia, an estimated 5 million seniors and people with disability have a disposable income over $40 billion. Many cannot access products and services due to poor design.
Brisbane businesses offering accessible products and services support social inclusion. They can grow audiences by 4 times and increase revenue.
The guide
Our Better Access, More Customers guide helps businesses consider ways to eliminate physical and social barriers for all customers. It includes achievable, free or low-cost ways to help customers find your business and access your offerings. Customers can ask for assistance and feel included.
The guide includes simple steps, top tips and a checklist to enhance customer service areas such as how to:
- create a barrier-free environment
- adapt your customer experience
- update your digital presence
- train and support staff
- foster great people interactions
- create an inclusive workforce.
Download the guide:
Businesses on the journey to better access
Business owners and operators who have started on the journey to better access have shared their progress to inspire others.
We adapt our tours to different routes and customise content based on the group's needs. This includes family-friendly versions for young children or accommodations for guests with disabilities. Our focus has always been on inclusivity rather than outdoing competitors. Read their story.
We'd encourage anyone starting a new facility to make the most of their structure. But remember, your business is about people and atmosphere. Staff training and a strong culture are key to great customer experiences. Read their story.
More information and resources
Explore these free online options for Disability Awareness training for you and your staff:
- Free Disability Awareness training
This online module is provided by the Australian Human Rights Commission and it only takes around 20 minutes to complete. - Disability Friendly Business Basics Free micro-credentials
Not-for-profit organisation CheckUP has designed this suite of free micro-credentials specifically for sole traders and small-to-medium businesses. - Communicate effectively with people with disability micro-credential
This free micro-credential is delivered by TAFE Queensland as part of the Queensland Government Back to Work program. In only 2-3 hours of learning you'll understand the context and practical information required to establish and maintain effective communication tailored to the diverse needs of people with a disability.
Connect with others
Stay up to date with the latest business news by subscribing to our monthly Business in Brisbane e-newsletter. Connect with like-minded people via our Business in Brisbane Facebook group.