Digital Marketing for Small Business: Leads, Traffic & Sales

Spending on ads but not seeing results? It might not be your budget—it’s your strategy.

Registration and networking: 9–9.30am Workshop: 9.30-12 noon

This practical, jargon-free workshop will help small business owners make smarter digital marketing decisions. You’ll learn how to choose the right channels (including Meta), understand what your numbers are telling you, and make clear, confident changes that improve performance. Whether you're just starting out or already advertising online, you'll walk away knowing what works—and what to fix.

In this interactive session, you will:

• Understand the fundamentals of digital marketing and paid advertising
• Learn how to read and interpret key ad metrics like reach, CTR, conversion rate and ROI
• Identify what’s working (and what’s not) in your current marketing.

You’ll leave with clear next steps, practical tools, and the confidence to make data-driven changes that improve your marketing results.

This workshop is perfect for small business owners and operators. Reserve your spot today and start turning insights into results!

Brisbane City Council funds free business workshops delivered by expert providers because we’re committed to helping Brisbane businesses grow and succeed. Registrants must work in a business located in the Brisbane local government area. Unsure your local Council? Find out on the Queensland Electoral Committee website.

This event will be delivered by JR Digital. Look out for further events in the business series.

Bookings

Bookings required via Eventbrite.

Venue address

Indooroopilly Library, Indooroopilly Shopping Centre, Level 4 (next to Event Cinemas), 322 Moggill Road, Indooroopilly