Apply for free tailored business support. Find resources to promote precincts as vibrant and attractive destinations.
Local retail precincts are the heart of our communities.
Council's Growing Precincts Together program provides resources that retailers and shopping precincts can use to promote, support, refresh and activate their businesses.
The program offers hands-on support in retail precincts, as well as access to free business coaching.
Through the Growing Precincts Together program, Council supports tenants and business owners to:
The Understand phase is the foundation of the Growing Precincts Together program.
Understanding a precinct’s unique offering and its customers is a good place to start business growth plans. Activities include:
Important preparatory work for this phase can include:
In the Engage phase, Council hosts networking and information sessions for precinct businesses.
The team will present insights from the ‘Understand’ phase and provide further information about the program.
Regular precinct meetings or 'coffee connects' bring together businesses to share ideas, network and provide feedback.
We also send regular email updates businesses to update them on opportunities through the program and seek feedback.
In early 2025, eligible Brisbane-based businesses within local retail precincts across the city were given the opportunity to apply for support programs to enhance their business quality, performance and distinctiveness.
Applications for the business support programs closed on Friday 28 February 2025. Applicants will be contacted in early March 2025.
Working on your business (not just in it) is important to achieving its potential and long-term viability.
Prominence Consulting is delivering the business coaching program, providing individual businesses with the guidance and support they need to set and move through their business goals.
Building skills and resilience through one-on-one coaching can help food business owners address the specific challenges facing this industry and fortify their future.
Imagine Collective will be working with food businesses, delivering an adaptable program designed to suit the industry's business diversity and varied operating hours.
Visual merchandising and store design are crucial to the success of retail businesses as it helps to attract passing customers, visually excites the space and can create a welcoming environment and unique shopping experience for all customers.
Boom Retail! is delivering a visual merchandising program that aims to help retailers create and learn successful visual merchandising techniques, store layout for best sales and become a destination location for all their customers’ needs. The program includes a visual merchandising hands-on workshop and three personalised visual merchandising consultation sessions (online and in-store).
The Growing Precincts Together program has already benefitted a wide range of retail precincts across Brisbane.
Tenants and business owners in these locations have been supported to promote their precincts as vibrant and attractive destinations.
Council continues to support them by:
providing opportunities for businesses to connect
updating local business and vacancy information each year
keeping businesses in their precinct updated about Council opportunities for businesses
encouraging sponsorship applications for precinct promotion and activation.
In 2023-24, Brisbane City Council started providing hands-on support to assist the Banyo Village retail precinct.
This involved:
conducting business/vacancy assessments
a survey to gather feedback and ideas about the precinct
a precinct launch event
precinct connection opportunities
hands-on support from Council to promote, support, refresh and activate the precinct
a regular e-newsletter updates to businesses.
Promote is one of the 4 key objectives in the delivery phase of Growing Precincts Together. Council engaged Style Magazine to deliver online promotions to promote Banyo Village as a destination. This included online articles, Instagram carousels, reels and a tag and share competition.
View the published articles:
Council offered businesses in Banyo Village precinct the opportunity to apply for free one-on-one support programs delivered by expert providers. Topics included business coaching and support for food businesses.
Council also engaged Excite Media to create a digital presence for Banyo Village. This included the development of a contemporary and up-to-date precinct website with a directory of all businesses, and building a Facebook and Instagram presence for the precinct and its businesses through a social media campaign.
The understand phase is the foundation of the Growing Precincts Together program. Council documented the businesses and vacancies in the Banyo Village precinct in 2023.
This was followed by a desktop audit to gather directory information for all businesses in the precinct and identify community groups in the area. Key to this phase was a precinct survey which was delivered as an online survey for customers, businesses and workers in September 2023.
In the engage phase, Council hosted an information session in October 2023 to present Council’s insights from the understand phase and to provide further information about the program.
The team hosted precinct meetings and sent email updates to all businesses in the precinct to update them on opportunities through the project and seek feedback.
In 2022-23, Council started providing hands-on support to assist the Racecourse Road retail precinct.
The project was completed in October 2023, however Council is providing ongoing support to local businesses to raise the profile of this iconic precinct.
As part of ongoing support to the Racecourse Road precinct, Council has sponsored The What We Make Design Market to deliver a series of four pop-up markets at the St Augustine’s Parish Hall in the heart of the precinct.
These events will promote the talented maker community of Brisbane and introduce the beautiful Racecourse Road precinct to market visitors.
Council installed a temporary art showcase on three vacant shopfronts at 77 Racecourse Road (the corner of Racecourse Road and Kent Street) as part of the work to promote, activate, refresh and support the Racecourse Road precinct.
The temporary art showcase featured the work of Debra Hood and was in place from June 2023 to May 2024 when the premises was redeveloped.
Promote is one of four key objectives in the delivery phase of Growing Precincts Together.
Council engaged Style Magazine to deliver a suite of online promotions in May and June 2023 to promote Racecourse Road as a destination. This included online articles, Instagram carousels, reels and a tag and share competition.
View the published articles:
Council also engaged Excite Media to develop a contemporary and up-to-date precinct website for Racecourse Road, providing a directory of all businesses.
Council offered businesses in the Racecourse Road precinct the opportunity to apply for free one-on-one support programs delivered by expert providers. They included:
digital marketing consultations
business coaching
support for food businesses.
For the refresh deliverable, Council offered 2 programs where expert providers assisted businesses to refresh the look of their business. The programs were:
visual merchandising consultations
shopfront makeovers.
From mid-September to mid-October 2023, the local community and Brisbane residents had the opportunity to discover Racecourse Road businesses through a month-long activation which incorporated multiple in-premises events in the precinct.
The Discover Racecourse Road activation introduced an experience element to the precinct and provided opportunities to get to know Racecourse Road businesses and their offerings on a personalised, engaging level. Council collaborated with Liquidity Marketing to support interested businesses to trial an 'experience event, with a focus on wellness, beauty and fashion, dining and kids.
The understand phase is the foundation of the Growing Precincts Together program. Council documented the businesses and vacancies in the Racecourse Road precinct in 2022.
This was followed by a desktop audit to gather directory information for all businesses in the precinct and identify community groups in the area. Key to this phase was a precinct survey which was delivered as an online survey for customers, businesses and workers in November-December 2022.
In the engage phase, Council hosted an information session in February 2023 to present Council’s insights from the understand phase and to launch the one-on-one support and refresh programs that businesses in the precincts could apply for.
In 2022-23 Council also hosted monthly coffee connects for businesses in the precinct to catch up with each other and Council officers to share ideas for the precinct, network and provide feedback. The coffee connects were held at cafes in the precincts, and businesses in the precincts were given the opportunity to express their interest in hosting a coffee connect.
The team also sent regular email updates to all businesses in the precinct to update them on opportunities through the project and seek feedback.
In 2022-23, Council started providing hands-on support to assist the Rosalie Village retail precinct.
This project was completed in October 2023, however Council is providing ongoing support to local businesses to raise the profile of this iconic precinct, including launching a precinct website.
Promote is one of the four key objectives in the delivery phase of Growing Precincts Together.
Council engaged Style Magazines to deliver a suite of online promotions in May and June 2023 to promote Rosalie Village as a destination. This includes online articles, Instagram carousels, reels and a tag and share competition.
View the published articles:
Council offered businesses in the Rosalie Village precinct the opportunity to apply for free one-on-one support programs delivered by expert providers. Topics included:
digital marketing consultations
business coaching
support for food businesses.
For the refresh deliverables, Council offered 2 programs where expert providers assisted businesses to refresh the look of their business. The programs were:
visual merchandising
shopfront makeovers.
As part of ongoing support to the Rosalie Village precinct, Council sponsored a series of First Friday events in late 2024.
These monthly activations offered entertainment, exclusive deals, special menu items and more from village retailers to encourage visitors to enjoy the Rosalie Village precinct. Each event had a different theme to keep it fresh and inspire retailers and customers:
First Bloom in September
First Favourites in October
First Heatwave in November
First Cheer in December.
Council sponsored the Hidden gems of Rosalie Village month-long activation which aligned with the Indiana Jones film release at the local cinema. For July 2023, Rosalie Village welcomed visitors from near and far to explore all parts of the precinct in search of hidden treasures. With a treasure map in hand, visitors deciphered clues to complete tasks and enter a competition with over $5,000 in prizes.
The understand phase is the foundation of the Growing Precincts Together program. Council documented the businesses and vacancies in the Rosalie Village precinct in 2022. This was followed by a desktop digital audit to gather directory information for all businesses in the precinct and identify community groups in the area.
In the engage phase, Council hosted an information session in February 2023 to present Council’s insights from the understand phase and to launch the one-on-one support and refresh programs that businesses in the precincts could apply for.
In 2022-23 Council also hosted monthly coffee connects for businesses in the precinct to catch up with each other and Council officers to share ideas for the precinct, network and provide feedback. The coffee connects were held at cafes in the precincts, and businesses in the precincts were given the opportunity to express their interest in hosting a coffee connect.
The team also sent regular email updates to all businesses in the precinct to update them on opportunities through the project and seek feedback.
In 2023, Brisbane City Council started providing hands-on support to assist the Wynnum Town Centre precinct as part of the Growing Precincts Together program.
This involved:
conducting business/vacancy assessments
a survey to gather feedback and ideas about the precinct
a precinct launch event
facilitating precinct connection opportunities
hands-on support from Council to promote, support, refresh and activate the precinct
regular e-newsletter updates to businesses.
Promote is one of the 4 key objectives in the delivery phase of Growing Precincts Together. Council engaged Style Magazine to deliver a suite of online promotions to promote Wynnum Town Centre as a destination. This included online articles, Instagram carousels, reels and a tag and share competition.
View the published articles:
Council offered businesses in the Wynnum Town Centre precinct the opportunity to apply for free one-on-one support programs delivered by expert providers. Topics included:
business coaching
support for food businesses.
For the refresh deliverable, Council provided retail businesses the opportunity to participate in a Visual Merchandising 101 workshop to find out more on how to refresh their shopfront and/or interior visual displays.
The 'understand' phase is the foundation of the Growing Precincts Together program. Council documented the businesses and vacancies in the Wynnum Town Centre precinct in early 2023.
This was followed by a desktop audit to gather directory information for all businesses in the precinct and identify community groups in the area. Key to this phase was a precinct survey which was delivered as an online survey for customers, businesses and workers in September 2023.
In the 'engage' phase, Council hosted a Precinct Launch event in November 2023 to present Council’s insights from the understand phase and to provide further information about the program.
The team hosted regular precinct meetings and sends regular email updates to all businesses in the precinct to update them on opportunities through the project and seek feedback.
