When Jimmy Downey and Ed Moyse discovered that free community sunscreen programs were gaining popularity in the United States, they immediately saw their potential in Australia.
“We thought running similar programs here could have a huge impact on melanoma rates,” says Jimmy.
In 2018 they launched Sundrop, a social enterprise which uses digital dispensers to distribute broad spectrum, SPF 50+ sunscreen for free. The dispensers also double as an interactive and engaging advertising medium.
Businesses, local councils and community organisations can request Sundrop dispensers for their facilities, or use the digital interface to promote their products and services.
Based in Fortitude Valley, Sundrop is currently installing sunscreen dispensers in pools across Brisbane.
What’s your professional background?
Before venturing into the world of entrepreneurship, I was a professional soccer player. I played in the A-League and Europe before a knee injury cut my career short.
Had you run a business before?
Yes, I’ve owned an e-commerce business and a hospitality business.
How did you raise capital?
We have been self-funded to this point, but we are looking to raise capital within the next 12 months to help with the costs of expansion.
What’s the biggest challenge of owning a small business?
Staying focused on the big picture while juggling the day-to-day operations.
What is the greatest lesson you have learned in business?
Be lean, particularly in the early days. Keep overheads low until you've validated your business model and can see a correlation between more investment leading to more revenue.
What three things should someone consider before starting a business?
- How much will it cost to get the business off the ground and how much capital will you need to survive until you break even?
- How much time will it take to run the business and how much time are you prepared to commit to it?
- What are your motivations for starting a business? This will help you determine whether the sacrifices are going to be worth it.